In the short term, Adidas plans to scale up its bandwidth to produce Futurecraft 4D sneakers at higher volumes. In a highly diversified market, shorter product lifecycles allow Adidas to maintain lower inventory levels, rapidly iterate, and effectively stay ahead of consumer trends.
Product introduction cycles can further be shortened to 2 months as capabilities continue to develop.
Compared to the 15-18 months it takes from ideation to store sales in normal factory production of sneakers, it took just 11 months for the Futurecraft 4D release earlier this year.
#Adidas futurecraft 4d france series#
Pathways to Just Digital Future Watch this tech inequality series featuring scholars, practitioners, & activistsĪdditive manufacturing also shortens up the production development cycle of Adidas products. Bringing production closer to point of use means that Adidas can cut down delivery times and shipping costs for its consumers. On the distribution side, additive manufacturing allows for a more localized approach to delivery – Adidas currently manufactures most of its shoes in Asia, whereas its Futurecraft 4D line can be produced closer to point of use due to the comparatively lower fixed costs of production for 3D-printing. In manufacturing, reduced costs come from eliminating expensive steel-molds used in traditional sneaker production. Close-up of Futurecraft 4D midsoleįor Adidas, a shift towards additive manufacturing translates to reduced production costs throughout the supply chain. The sneakers are currently priced at $300, placing the shoes as a more premium product among Adidas offerings. The Futurecraft midsole is a lattice structure created from liquid resins hardened by “digital light synthesis” technology. Last year, Adidas announced the introduction of its Futurecraft 4D shoe – a sneaker that uses a midsole formed with 3D-printed material. In footwear, Adidas is one such organization at the forefront of this evolution. Rapid advances in research and development have moved forward the technology, and as additive manufacturing methods become cheaper and faster, 3D-printed parts are becoming more ingrained in retail and consumer goods. All entry data will be deleted after the raffle is over.Until recent years, the concept of additive manufacturing has largely been associated with prototyping and low-volume production. By entering the raffle you are agreeing to our privacy policy and joining our newsletter.JUICE HK reserves the right of final decision.The allocation will be automatically forfeited if the payment is not made. Please complete the payment by Wednesday, November 21st 2018 before 11:59 PM HKT. Payment will be for the retail price of the sneaker and shipping fees $250 HKD ($35USD). For international winners, you will be notified through email from JUICE store. Those who fail to be present during this purchase period will forfeit their allocation.Ĥ. Winners will be notified via email from the 20th of November 2018 with details of pick up time and date in Hong Kong at JUICE Causeway Bay. Winners will be allocated by a silent raffle.ģ. You must confirm your entry after clicking "enter" via email.Ģ.
#Adidas futurecraft 4d france registration#
Each customer is allowed one raffle entry only, registration of necessary personal details and preferred size is required. Customers can register online from the 19th 12:00pm to 20th 12:00pm of November 2018.
JUICE will be hosting a raffle for the adidas Consortium Futurecraft 4D:ġ. For a chance to purchase the adidas Consortium Futurecraft 4D at JUICE Hong Kong, enter the raffle open below. The adidas Consortium Futurecraft 4D is set to release later this week.
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